Modash review: is it worth it for a brand team that searches for creators and runs its own outreach?
Modash is influencer marketing software for in-house brand teams: a creator search across 380M+ profiles, filtered by audience location, with an inbox and content tracking. Essentials costs $199 a month billed yearly, or $299 billed monthly, with a 14-day trial and no card. Its pages do not name restaurants or hosted creator visits.
| Starting price | $199 a month, billed yearly (Essentials plan, read October 6, 2026) |
|---|---|
| Free plan or trial | Trial 14 days |
| Standout feature | Creator search across 380M+ profiles, with priced self-serve plans and a trial |
| Maker | Modash OÜ |
In this review
Who is Modash for?
Modash is for brand teams that want to find creators themselves and run their own outreach. Its search covers 380M+ profiles and filters them by audience location, demographics and interests; an inbox connected to Gmail or Outlook keeps the creator conversations, and content tracking collects the posts.
Modash says it is a platform only, not an agency or a marketplace, so the outreach and the follow-up are your team’s work. For a restaurant, the pages describe no way to invite a creator to a visit at a location or to track content by location. Skip it if you want that done for you.
Pros and cons
Pros
- Creator search across 380M+ profiles, filtered by audience location, demographics and interests
- Both self-serve plans are priced monthly and yearly, with no setup or onboarding fees
- A 14-day trial with no card, and plans that can be cancelled at any time
- A documented data API, CSV import and profile export to a CRM
Cons
- Built for in-house brand teams searching by audience; nothing on booking a creator visit
- Opened profiles, email unlocks and tracked creators are capped each month on every plan
- Enterprise shows only a starting price of $14,700 a year
- Creator payments on Performance carry a 5% fee once payouts pass $10,000 a year
- On Reddit, users call it expensive for a small brand and thin beyond creator search
How much does Modash cost?
| Plan | Price | Charged per | Main limit |
|---|---|---|---|
| Essentials (yearly) | $199 a month, billed yearly | Per account | 2 team members; 300 opened profiles; 150 unlocked creator emails; 100 tracked creators |
| Essentials (monthly) | $299 a month, billed monthly | Per account | 2 team members; 300 opened profiles; 150 unlocked creator emails; 100 tracked creators |
| Performance (yearly) | $499 a month, billed yearly | Per account | 5 team members; 800 opened profiles; 400 unlocked creator emails; 250 tracked creators |
| Performance (monthly) | $599 a month, billed monthly | Per account | 5 team members; 800 opened profiles; 400 unlocked creator emails; 250 tracked creators |
| Enterprise | Not published | Per account | For campaigns above 250 creators; more team members and opened profiles |
Did we sign up for Modash?
How it scored
| Criterion | Weight | Score (1-5) | Evidence |
|---|---|---|---|
| Core job | 25% | 3 | Creator search with 37 filters, a creator CRM, a Gmail or Outlook inbox, content tracking and creator payments are documented; not confirmed first-hand. [source 1] [source 2] |
| Fit for the category's buyer | 20% | 2 | Self-serve plans and audience location filters, but the pages name in-house brand teams and Shopify gifting; no restaurant or hosted visit is described. [source 1] [source 2] |
| Pricing transparency | 20% | 4 | Essentials and Performance are priced monthly and yearly with limits, payment fees are stated and a trial is offered; Enterprise shows only a starting price. [source 1] |
| Setup and time to first result | 15% | 3 | Self-serve 14-day trial with no card and interactive product tours; the Shopify gifting features need a Shopify store connected. [source 1] |
| Integrations and data portability | 10% | 4 | Gmail, Outlook and Shopify connections, CSV import, profile export to a CRM and a documented data API; no integration directory was found. [source 1] [source 2] |
| Trust, security and support | 10% | 4 | ISO 27001 and GDPR named in the site footer, a public API status page, and 24/7 in-platform chat, email and a help center; no attributed support reports found. [source 1] [source 2] [source 3] |
What do Reddit users say about Modash?
On Reddit, Modash is mostly described as a creator discovery database that brands rate well for search, audience data and fake-follower vetting. The recurring complaints are price for small brands (one user wanted to split an account) and thin campaign, CRM and gifting tools beyond discovery. Some users question its data accuracy, especially for EU markets and estimated metrics. Several commenters still call it cheaper and easier to scale with than Upfluence.
Honestly, I haven’t found a tool better than Modash. Their creator database and audience insights are solid, but the pricing is on the higher side.
I actually think Modash's database isn't too bad. The real issue is their other features don't go deep enough. It's really just an influencer discovery tool, not much beyond that.
Tried Modash's free trial but was disappointed with their data quality, especially for EU markets which is crucial since we run campaigns in both US and EU.
I’m looking to purchase Modash again but it’s so expensive. Does anyone want to go halfs on an account?
I've used so many of these tools. They promise a lot but when you dig in, a lot of the metrics are guessed (looking at you MODASH) or surface level, and you pay ALOT.
What are the best alternatives to Modash?
- GRIN review: A creator CRM with affiliate links and an AI agent for outreach, with every plan priced and a free plan.
- Creator.co review: Self-serve creator matching and outreach, or a managed plan with a dedicated account manager.
- Upfluence review: Creator search, ecommerce connections and creator payments, sold by quote on an annual contract.
- CreatoRain review: Finds food creators in the areas of your locations and tracks each one to a booked visit and a video; it does not measure views or sales.
Where Modash is ranked and compared
Related reading
Frequently asked questions
How much does yearly billing save on Modash?
Yearly billing saves $100 a month on each self-serve plan. Essentials costs $199 a month billed yearly or $299 billed monthly, Performance $499 or $599, and Enterprise starts at $14,700 a year.
Does Modash have a free trial?
Yes, Modash offers a 14-day free trial with no card. It includes 20 profile views, 6 email unlocks and 10 tracked creators.
Can Modash find creators in a given area?
Modash filters creators by their audience's location, along with demographics and interests. Its pages do not describe a search by distance from an address.
Does Modash need Shopify?
Shopify is needed only for the gifting features. Search, the inbox and content tracking are on every plan without Shopify.
Does Modash take a cut of creator payments?
On Performance billed yearly, payouts carry no fee up to $10,000 a year, creator payments and affiliate payouts combined. After that, a 5% fee applies, and creators receive the full amount the brand approves.
Sources
- Modash pricing (read )
- Modash home page (read )
- Modash API documentation (read )
- Modash API status page (read )
Changelog
- : First draft written with AI from the cited sources, then checked against them.
- : Published without a hands-on test; the setup score is capped at 3 until one is done.