CreatoRain vs Foodify for restaurant chains: one visit a month or a price per video

How Foodify works

Foodify is a food influencer marketing service for restaurants. A restaurant fills out a short intake form on who it wants to reach: ages, neighborhoods, demographics and food interests. Foodify then matches it with influencers whose audience fits those criteria. It handles the matching, the scheduling and the payment. The restaurant accepts a calendar invite and hosts the influencer like a normal guest. The influencer films, posts about the visit, and adds the restaurant as a collaborator so it can see the content.

There are three plans, and each one buys one influencer visit a month:

• Starter: $600 a month, alternating high- and micro-exposure influencers.
• Growth: $800 a month, alternating high- and medium-exposure influencers.
• Premium: $1200 a month, high-exposure influencers every month.

Every plan is month to month, with no contract, and can be paused at any time. On Starter and Growth the restaurant does not approve the content before it posts. Foodify says its Agency plan includes full review. Its FAQ lists the areas it serves: Dallas-Fort Worth, Houston, LA, Boston, Chicago, Austin, San Antonio, San Francisco, Atlanta, South Florida and New York.

How CreatoRain compares

CreatoRain is a done-for-you restaurant influencer marketing service for chains and franchises. The restaurant sends its locations and does not send a single email. CreatoRain’s in-house team finds, invites and pays the creators and follows up until each video is posted. CreatoRain books food creators from its network, matched to each restaurant by cuisine and dishes. Creators book their own visit, and the restaurant hosts it.

Three differences decide it for a chain:

• CreatoRain charges $300 a video, the creator’s pay included, with no monthly fee or minimum. Foodify charges $600, $800 or $1200 a month for one influencer visit a month.
• A chain runs one CreatoRain campaign for all of its locations, and a location can join a running campaign any day. Foodify prices each plan as one visit a month, and it lists eleven metro areas it serves.
• CreatoRain’s optional content review is a campaign setting, off by default. Turned on, it lets the restaurant approve, send back or decline each video. On Foodify’s Starter and Growth plans the restaurant does not approve the content.

The price gap is easy to see. One Foodify visit a month on Starter costs $600. At CreatoRain’s price, the same monthly spend covers two videos. For a chain that wants many stores covered at once, a per-video price also means each store can get the number of videos it needs, with nothing billed for a store that gets none.

Where Foodify wins

Foodify sells reach as a feature. Its Growth and Premium plans send higher-exposure influencers, and Premium uses them every month. For a restaurant that wants a bigger name on each visit, that is a real step up.

It also matches on the audience the restaurant describes in its intake form, not on follower count alone. And its plans are month to month, so a single restaurant can pause between busy seasons with no contract to break. A one-location restaurant in one of the cities Foodify lists, wanting one strong visit a month, is the buyer its plans were built for.