EZ Texting review: is it worth it for a local business sending its own text offers?
EZ Texting is self-serve SMS marketing software for businesses that write and send their own texts. Launch costs $25 a month, or $20 billed yearly, with 500 credits, and each plan's overage rate is listed with a $5 telecom fee on Launch. There is a 14-day free trial, but nothing on its pages writes or sends offers for you.
| Starting price | $25 a month, billed monthly (Launch plan, read October 22, 2026) |
|---|---|
| Free plan or trial | Trial 14 days |
| Standout feature | Every plan's overage rate is listed on the pricing page |
| Maker | CallFire Inc. |
In this review
Who is EZ Texting for?
EZ Texting suits a business that wants to run its own texting and see each plan’s charges first. Each plan lists its overage rate, so a busy month’s cost can be worked out before it happens.
Skip it if you want someone else to write and send the offers. Each self-serve plan includes 500 credits a month, so a large list moves to overage quickly.
Pros and cons
Pros
- Every plan is priced, monthly or billed yearly, from $25 a month or $20 billed yearly
- Each plan's overage rate is listed, from 4 cents a credit on Launch to 1 cent on Enterprise
- 14-day free trial, and plans can be paused, cancelled or upgraded at any time
- Set-up within 1 business day on the self-serve plans
Cons
- You write, schedule and track every campaign yourself
- Each self-serve plan includes only 500 credits a month; more are bought as overage or bundles
- Launch adds a $5 monthly telecom fee
- No in-store sign-up kiosk; sign-up in the store is a keyword or QR code
How much does EZ Texting cost?
| Plan | Price | Charged per | Main limit |
|---|---|---|---|
| Launch | $25 a month, billed monthly | Per account | For up to 500 contacts; 500 credits a month, then 4 cents a credit; 1 user; $5 monthly telecom fee; set-up within 1 business day |
| Boost | $75 a month, billed monthly | Per account | For 500 to 2,000 contacts; 500 credits a month, then 3.5 cents a credit; 1 user; telecom fee waived |
| Scale | $125 a month, billed monthly | Per account | For 2,000 to 50,000 contacts; 500 credits a month, then 3 cents a credit; 1 user; an onboarding specialist; telecom fee waived |
| Enterprise | From $3,000 a month | Per account | For 50,000+ contacts; a dedicated short code with 200k credits a month, then 1 cent a credit; a dedicated success manager; set-up in 4 to 12 weeks |
Did we sign up for EZ Texting?
How it scored
| Criterion | Weight | Score (1-5) | Evidence |
|---|---|---|---|
| Core job | 25% | 3 | Sign-up forms, QR codes and keywords for opt-in, plus mass and two-way texts, SMS and MMS, workflows, templates and a team inbox are named; no first-hand check. [source 1] [source 2] |
| Fit for the category's buyer | 20% | 2 | A restaurants page and self-serve plans, but no tier offers done-for-you campaigns; you write, send and track each one, and in-store sign-up is a keyword or QR code. [source 1] [source 2] |
| Pricing transparency | 20% | 4 | Each plan shows a starting price, monthly and yearly, with credits, overage per credit and the Launch telecom fee, plus a 14-day trial; Enterprise is quote-led and carrier fees are extra. [source 1] [source 2] |
| Setup and time to first result | 15% | 3 | Self-serve plans state a set-up time within 1 business day; Enterprise takes 4 to 12 weeks. Not tested hands-on. [source 1] |
| Integrations and data portability | 10% | 4 | An integrations directory including Salesforce, HubSpot, Squarespace, Zapier and Zendesk, with an SMS API and API docs; no export documentation found. [source 1] [source 2] |
| Trust, security and support | 10% | 2 | A platform security page and TrustRadius reviews linked from the home page; it cites its cloud hosts' audits, not its own, and no status page was found. [source 1] [source 2] |
What do Reddit users say about EZ Texting?
What are the best alternatives to EZ Texting?
- Textmunication review: Self-serve texting from $29 a month for 750 messages, with a 30-day free trial.
- SlickText review: Self-serve texting from $29 a month for 500 credits, with every feature on every plan.
- Sendsational review: A done-for-you service that writes, sends and tracks your text offers, sold by flat quote.
Where EZ Texting is ranked and compared
Frequently asked questions
What do the EZ Texting plans include?
EZ Texting's Launch plan costs $25 a month, or $20 a month billed yearly, with 500 credits. Boost costs $75 and Scale $125 a month, and Enterprise starts at $3,000 a month.
Does EZ Texting have a free trial?
Yes, a 14-day free trial.
What happens when I use more than 500 credits?
Extra credits are charged at the plan's overage rate: 4 cents on Launch, 3.5 cents on Boost, 3 cents on Scale and 1 cent on Enterprise. Bundled credit discounts are offered at checkout.
Does EZ Texting write my texts for me?
No. EZ Texting is self-serve: you write and send your campaigns. Scale includes an onboarding specialist, and Enterprise a dedicated success manager.
Sources
- EZ Texting pricing (read )
- EZ Texting home page (read )
- EZ Texting for restaurants (read )
- EZ Texting integrations (read )
- EZ Texting platform security (read )
Changelog
- : Published. Fit is now scored 2 of 5 against the SMS marketing category's revised fit anchors, because no tier offers done-for-you campaigns or in-store sign-up collection. Pricing is now 4 of 5: on the pricing page re-read October 24, 2026, each plan shows only a starting price, Enterprise is quote-led and carrier pass-through fees are billed separately.
- : First draft, written from EZ Texting's own pages read on October 22, 2026. Not tested hands-on, and Reddit was not searched; the setup score is capped at 3.